When I see a tattoo on someone that catches my eyes, the first
question that usually pops up in my head is "what does it mean to that
person?" Now, I don't have a tattoo, but whenever I entertain the idea
of getting one, my brain goes to either the best or stupidest place,
depending on how I feel that day. I'd want a minimalist "Loss" edit. This one specifically:
Not too bad, right? As far as memes for tattoos go, I like to think you could do far worse
than a simple, nine-line pattern that to the casual observer doesn't
mean much of anything. And weirdly enough, of all the beautiful images
in this drain-circling world, the one that resonates with me most is a
goddamn "Loss" edit. I haven't yet decided if that's cool or really
fucking stupid.
If you don't know what I mean by "Loss", here's a quick background:
In the mid-2000s, during the renaissance of internet webcomics on video games, one in particular, Ctrl+Alt+Del,
skyrocketed to popularity. The comic embodied some of the cringiest
stereotypes of the genre from the decade; Ethan, the main character and a
video game-obsessed twenty-something with a passion for video games and
"nerd culture," exhibits hallmark behaviors of the childish and
snobbish comic and video game nerd archetype, including many that would
be characterized as misogynistic nowadays, yet somehow has a friend who
put up with his nonsense and a beautiful girlfriend who takes care of
him. Talk about Marty Stu syndrome. (Source: https://twitter.com/FleshPile/status/879553936725856256)
On June 2nd 2008, Buckley ran a four-pane comic strip titled "Loss."
In it, Ethan rushes to a hospital and discovers that his girlfriend,
Lilah, has had a miscarriage. Thus was born one of the most iconic
imageries in internet meme history. (Source: Ctrl+Alt+Del)
If this is your first time seeing "Loss" and you don't think this is
the funniest thing in the world, I don't blame you. Sure, it's not
terrifically artistic and takes a rather cartoonish approach to a
serious subject matter, but the comic wasn't inherently the worst thing
ever, just a drastic departure from the tone its audience had been used
to. And holy shit, did it get mocked to hell for it. After "Loss" was
posted, it became a massive in-joke for the gaming and comics
communities. Several webcomics outright parodied it by inserting their
own characters into the template. Yahtzee of Zero Punctuation
brutally roasted it in one of his earliest reviews. It didn't help that
Buckley was infamously defensive of "Loss" and Ctri+Alt+Del during the
backlash, leading the Badwebcomics Wiki
to label him "a giant douche, even by internet standards." TL;DR, the
maligned comic's misguided attempt at gravity followed up by Buckley's
own pretentiousness about the ordeal made for one incredibly ripe target
for parody. (Credit: Hijinks Ensue)
And parodied it was, on Tumblr, 4chan's /v/ board, the Something Awful
forums, and various other places online tuned into webcomics culture.
Forum threads devoted to making fun of the comic had to be locked. The
comic gained two entire wikis devoted to it, both of which are now
closed. The comic became so iconically bad, so instantly recognizable
that eventually the internet did to it what the internet does to most
everything mildly bad nowadays: they destroyed it.
In the same way today's meme culture breaks down things like Shrek and Bee Movie into Replacement Remixes where, say, every time the camera cuts, All Star
by Smash Mouth plays or something, the internet of the late 2000s to
early 2010s took "Loss" and broke it down to its core components: four
panels, with one character in the top left, two in the top right and
bottom left, and two in an L position on the bottom right." Thus: the
minimalist Loss edit.
When I first discovered "Loss," I didn't think too much of it. I had
missed the original wave of controversy surrounding the comic so my
first exposure to Loss was seeing an image on Tumblr I didn't understand
captioned "GOD FUCKING DAMMIT" or something. Something like this.
With subsequent viewings of various other edits, I started to enjoy it. I followed the Loss Tumblr.
Eventually I became the "GOD FUCKING DAMMIT" guy. I had a vague
understanding of the lore behind "Loss," but what drew me into the meme
was just how clever the edits had become. Some were downright artistic
in their composition, the product of enormous care and talent, all in
the service of reminding you of that time that one guy did a comic strip
that wasn't very good. The intense effort dedicated to such a silly shitpost was, for lack of a better term, extremely my shit.
"Loss" will always be my favorite meme. It has it all: an
easily-mockable, pretentious artist at its origin; a deep lore of
context; a template that allows for incredible artistic interpretation.
It's also a deeply codified in-joke that takes, like, ten minutes to
properly explain, and even then, you just have to, like, "get it," which
is not necessarily easy for a comic about miscarriage. And for the same
reasons, it will never be as shareable as, say, Distracted Boyfriend or Roll Safe,
but they will most likely fade away long before "Loss" does. I am still
amazed that nine years after Buckley posted the comic, a new "Loss"
edit can simultaneously take my breath away and cause me to facepalm as hard as if I were seeing my first one.